Maui Nui

Maui Nui Venison’s mission is to share a healthier red meat option and simultaneously provide a solution to an invasive species damaging the ecosystem.

Our marketing solutions and e-commerce knowledge boosted Maui Nui’s sales from around $2,000 in revenue per year to over $1.2 million in revenue from July 2020 to July 2021. My role included designing the e-commerce web experience, email campaigns, and packaging.

We designed the Maui Nui e-commerce site for mobile and desktop, focusing on the Butcher Shop experience and intertwined pages.

Ensuring that the Butcher Shop was clean and easily shopable, we kept it simple and included several comprehensive informational pages and areas on the PDPs, including Butcher Cuts and Venison 101, along with a page for chef-made recipes that could be filtered by cut.

We also designed and redesigned several of their packages and labels, along with printed inserts. We maintained brand consistency and provided their manufacturer with print-ready files.